$7.95 - All the Time

So, as many of you Nanaimo readers probably know, it now costs $7.95 to see a movie at the Avalon in Nanaimo. That means that 7 days a week, for every show, for everybody, it costs $7.95.

It’s $7.95 for adults.

It’s $7.95 for children.

It’s $7.95 for seniors.

There are no more matinee prices and, I’m sure this is going to take a lot of getting used to, but, there are no more cheap Tuesday’s.

Now, this blanket pricing is not a new thing. Most of the major Canadian cities have already adopted this pricing plan as a way to combat the declining box office receipts. Lowering and raising the ticket prices, like they’ve just done, increases revenue quite a bit.

For me, I don’t pay to see movies often but the fact that I’m only paying $8 now is a blessing. I’m fine with doing away with matinee pricing as, well, I don’t usually get to go to matinees, so why should I have to pay more to go at night?

I also think, well, I pray to everything that is holy, that the raised children prices mean that we’re going to see less teenagers being complete doorknobs in the movie theatre? I mean, mommy and daddy might not want to shell out for their sons and daughters to go to the movies anymore with the raised ticket prices, right? Sadly, it’s only like a $1 more expensive, so they’ll be there in full force to talk through movies.

And, although the seniors are sure to whine (along with the parents), think of this. As an child or senior, you’re paying to see the same movie that a adult used to have to pay more for. Why should you get a special price? You don’t get a special price if you’re ordering a PPV off of cable. They don’t have seniors pricing there, do they?

I embrace this new pricing structure, mostly because it doesn’t effect me and when it does, it effects me for the better.

What does everybody else think? Does a one-tiered pricing structure make you happy? Or, should it be different prices for different people?